FEDERICO ZAMPONI

Before execution, there is framing.
Before messaging, there is shared thinking.
That is where I work.

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My practice spans Brand & Narrative Strategy, Strategic Communication, Positioning, and Leadership and Organizational Narrative. I work with companies, founders, and leadership teams that need to define the structure, stakes, and language of complex problems before they become external communication.

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My background in Creative Direction: 20+ years across agency networks, independent practice, and global brand work. Today, the work centers on complex problems under ambiguity: moments when the message is unclear because the underlying direction has not yet been fully formed.

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The work behind this includes Nespresso, Verizon, adidas, PUMA, Aldar Group, GM/Chevrolet, Coca-Cola, PepsiCo, and McDonald’s, among others, across McCann Milan, M&C Saatchi Dubai, the community, OLIVER, Commonwealth//McCann, and Ogilvy.​ Foundations at Agulla & Baccetti, then ranked among the world’s top agencies by the Gunn Report.

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Several recent assignments are confidential or NDA-covered. I’m comfortable working on sensitive material: repositioning, leadership narrative, stakeholder messaging, and internal communication during transition.

What looks like a messaging issue is usually a thinking issue.

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Based in Buenos Aires. Available for U.S., European, and global engagements.

Visibility is often the wrong objective. Clarity is the one that compounds.