To promote the non-stop flight from Buenos Aires to Auckland, in 13 hours, I developed the idea of The First Taste Match Ever, in which Argentina, could finally beat the All Blacks (current world rugby champions). The term Taste Match is related to Test Match, which is the term used to call a rugby match. In this cultural exchange between both countries, the fans decided who won, by scoring points each time a fan selected what to eat. For example, a Choripán (typical argentine sandwich) or Lamb sandwich (typical New Zealand dish).
This one was the first of five snack content videos which were featured in the social networks of ANZ for a period of a month
Fans who want to participate in the Taste Match had to sign up in a landing page where they were challenged to convert a try in a certain amount of time scrolling
at all speed by showing their passion for rugby. Once converted the try, they could choose the team to support.
TasteMatch.com.ar was the website, feel free to check it out.