FEDERICO ZAMPONI

NESPRESSO GLOBAL
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For Nespresso, the festive season is the most important commercial moment of the year. In 2019, the challenge was to launch a limited-edition collection inspired by Nordic culture across 77 markets, with a modest budget and radically different seasonal realities.
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In the Northern Hemisphere, the festive season evokes winter, snow and indoor intimacy. In the Southern Hemisphere, Christmas arrives in the middle of summer, with heat, long days and outdoor celebrations.
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The idea began with a simple question: "You're Argentine. What does the festive season feel like when Christmas happens in summer?"
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That question reframed the brief. A global campaign could not rely on snow, winter or any single cultural tradition. It needed a kind of warmth that could travel anywhere, defined not by temperature, but by comfort, closeness, and the people we share the moment with.
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Feel the Warmth Within transformed the collection's Nordic inspiration into a universal emotional idea: the warmth inside every capsule, brought to life when people come together.
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From Oslo to Buenos Aires, the season may look different. What it makes us feel does not.