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NESPRESSO GLOBAL. FEEL THE WARMTH WITHIN.
For Nespresso, the festive season is the most important commercial moment of the year. In 2019, the challenge was to launch a limited-edition collection inspired by Nordic culture across 77 markets, with a modest budget and radically different seasonal realities.
My role: Global Creative Director at McCann Milan's Nespresso hub, responsible for the creative development and execution of the platform across
77 markets.
In the Northern Hemisphere, the festive season evokes winter, snow and indoor intimacy. In the Southern Hemisphere, Christmas arrives in the middle of summer, with heat, long days and outdoor celebrations.
The idea began with a simple question: "You're Argentine. What does the festive season feel like when Christmas happens in summer?"
That question reframed the brief.
A global campaign couldn’t depend on snow or any one tradition. It needed a kind of warmth that could travel.
Feel the Warmth Within turned Nordic inspiration into a universal idea: warmth as comfort, closeness and shared moments.
From Oslo to Buenos Aires, the season looks different. The feeling doesn’t.
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