Festive Season is the most significant occasion to increase Nespresso´s sales all around the world.
It´s not an easy assignment to be relevant in 77 markets without a substantial budget. Mostly during 2019, when we require to communicate a special edition of capsules inspired by the Nordic culture, considering that while in the northern hemisphere, during this snowy season, people prefer to live indoors; in the southern hemisphere, it is absolutely the opposite situation in every sense.
For this reason, during 2019, we proposed to Nespresso, "FEEL THE WARMTH WITHIN." An invitation to discover a cozy sensation captured in these limited edition capsules while you gather with those who love. It doesn't matter wherever you are, neither the country you come from or what are your cultural traditions.
Nordic Indulgence is calling to all us.