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BLACKOUT. COCA-COLA.
Coca-Cola’s global campaign Make It Real, known in Latin America as Toma lo bueno, was about finding the positive side of life.
Optimism is easy when everything is going well. We looked for it in the last place you would expect: a blackout.
If you look closely, there is always light.
Created at Ogilvy Argentina, Blackout aired worldwide. I was the copywriter.
The film was directed by Josh Taft and produced by Gang in France.
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