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THE CUSTOMER IS ALWAYS RIGHT. GETNET.

Getnet, Santander’s payment platform for small and medium-sized merchants, needed to relaunch the brand and find a clearer role in their everyday business.

As co-founder of Holanda, I led the strategic and creative development of the relaunch.

With limited media investment, we couldn’t rely on scale. So instead of talking about payment technology, we started with one of commerce’s oldest truths:

The customer is always right.

Merchants can’t change their customers. But with Getnet, they can change the way they get paid.

Built on humor and empathy, the campaign moved Getnet beyond functional payment claims and positioned the brand as an ally at the moment merchants care about most: getting paid.

Recognized by Effie Awards Latin America and selected among AdForum’s Top 5 Latin American campaigns of the month.
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