NEXEVATE
The value of a network begins before the first exchange.
Positioning and brand narrative for a new networking venture, from early strategic framing to the messaging used at launch.
My role
Strategic Framing · Positioning · Brand Narrative · Creative Guidance · Launch Messaging
For the six months leading up to its launch, I worked from Buenos Aires with Nexevate founders Mary Leaf and Dennis Chen, providing strategic and creative guidance as the venture defined how it would position itself, build its identity and communicate in public.
The work began with a set of fundamental questions. What kind of connections did Nexevate want to create? Why did those connections need a new space? And what made that difference worth articulating?
Some of the most influential networks in history began as places for conversation: the salons of Paris, the coffeehouses of Vienna, rooms where people gathered before they knew what they might build together.
The positioning centered on intentional connections between people who think differently and can build something together.
That thinking led to a line I developed for the brand: Connect What’s Next.
If everyone thinks alike, no one is thinking.
My involvement started before Nexevate had a fully articulated public story and extended across the development of the brand, from framing the problem and shaping the proposition to advising on the identity and logo, and developing the messaging used to introduce the venture publicly.
Nexevate launched on May 28, 2026, at an event held at the Pava Marie LaPere Center for Entrepreneurship at Johns Hopkins University in Baltimore.
Credits
Founders: Mary Leaf and Dennis Chen
Collaborators: May Cubbage, Bob Richardson, Brady Cusack, Mark Farmer, Deepika Reddygari and Satya Phanindra Kalaga.
