HOLANDA AGENCY
I co-founded Holanda, an award-winning boutique agency in Buenos Aires, built around a simple idea: keep business, strategy and creative thinking close together. With Santander and Getnet as our flagship clients, the agency developed a strong focus on financial services and fintech, finding simpler, more human ways to communicate products that aren’t always simple to explain.
That included La Tía te explica / The Aunt Explains for Santander Superfondos, the bank’s investment funds platform. The campaign exceeded its new-customer objective and won a Silver Effie in Financial Services.
El cliente siempre tiene la razón / The Customer Is Always Right, developed for Getnet, explored the same territory from the fintech side.
Both campaigns were selected by AdForum’s AdCritic among standout work from Latin America. Holanda and its work also received coverage across local, regional and international industry media, including Adlatina, PRODU, TotalMedios and Insider LATAM, among others. Superfondos was also featured on Reporte Publicidad, where we discussed the campaign alongside Santander.
Superfondos · Getnet · Holanda
They say a picture is worth a thousand words.
Here are two thousand.
The first, with the Santander team after filming La Tía te explica / The Aunt Explains. The second, with the Getnet team after filming
El cliente siempre tiene la razón / The Customer Is Always Right.
