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ENJOY COMING HOME. LAY’S RESTÓ.
Lay’s Restó introduced a more sophisticated kind of potato chip, with refined flavors made for an adult palate.
The product was right. The question was where it belonged in their lives.Most adults spend the day at work.
Coming home is when they can finally feel like themselves again.
We made Lay’s Restó a small luxury waiting at home: the pleasure you deserve after a long day.
The adult platform grew volume by 60% and value by 200%.
PepsiCo also gained market share without cannibalizing its other brands
Created at BBDO Argentina, the campaign won Gold at Effie Argentina and earned four recognitions at Diente.
I worked on it as a copywriter.
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